Airbnb is acting more like a hotel brand everyday and on Thursday it took yet another competitive step by launching Airbnb Plus, accommodations that meet 100 different criteria.
According to a New York Times report, the shared economy wunderkind is also planning to announce Beyond by Airbnb, a luxury rental option which will be introduced in late spring. This comes following its purchase last year of the home rental company Luxury Retreats.
“We have evolved, but we think we can go much further and offer something for everyone,” Chief Executive Brian Chesky said in an interview with The New York Times. “Some travelers want predictability and certain comforts, and Airbnb Plus will give them these”.