ACCOR si orienta verso diversi pubblici obiettivo, in modo concentrato o differenziato. Low Cost con IBIS Budget, Business con IBIS, famiglie e congressi con ACCOR, ecc. ecc.
Per un segmento di “nuovi pionieri”, generazione Y, ecc. ecc. un marchio si sta sviluppando con la necessaria dinamica, http://www.mamashelter.com
ACCOR se ne accorge e reagisce !
Accor has acquired approximately a 35% stake in the eclectic boutique brand Mama Shelter, which currently includes properties in France in Paris, Marseille, Lyon and Bordeaux as well as Istanbul. Financial terms of the deal were not disclosed. According to a news release about the acquisition, the partnership gives Mama Shelter access to Accor’s development and distribution network, which will allow it to accelerate its openings. Mama Shelter will open in Los Angeles in February 2015 and also is working on properties in Lille, France; a second location in Paris; Zurich; Mexico City; Seoul; Amsterdam; Barcelona; New York; and London. The brand said it plans to open some 20 hotels worldwide over the next five years.